is a passionate entrepreneur and content creator with extensive experience driving vision, strategy, and bold ideas for luxury brands across the retail industry.

She has a deep understanding of consumer behavior and her consulting business brings innovative concepts to life through bright and aspirational imagery, strategic copy writing, and an eye for modern branding.

Prior to launching her creative consulting company and social media presence, Alex worked throughout her 20s and 30s in the fashion industry for such brands as J.Crew and Lilly Pulitzer before creating Persifor, a lifestyle brand of brightly colored womenswear & accessories available in specialty retailers and online until 2020.

Alex resides in coastal Connecticut with her husband and two children and loves to photograph and share her travel itineraries and favorite products here.